In this role, I will assume full responsibility for the efficient operation of the Sales & Marketing department to provide exceptional products and services within brand operating standards. My key role is to drive the right business at the right price to ensure the resort achieves budgeted occupancy, rate and revenue. This includes writing and implementing the marketing plan, contracting, setting sales targets by segment and by client and prospect, undertaking advertising, sales, promotions and publicity initiatives, working with the revenue manager for setting rates, and directing the sales and marketing team.

By keeping abreast of industry intelligence, trends and practices and updating knowledge and skills, I will continually focus on revenue generation and profile building for our resort and spa and for Six Senses. Marketing strategies and tactics will be constantly assessed to remain relevant and effective.
In this role, I will instill a revenue-focused philosophy through training and education so that all hosts are fully engaged with driving revenue opportunities. The departmental budget will be strictly adhered to and all costs will be continually monitored and controlled to drive profitability, while taking into consideration the preservation of required standards with every decision made. Forecasting is undertaken on a daily, weekly, monthly, quarterly and annual basis to ensure budgets are met and exceeded.

To execute the position of Director of Sales & Marketing, I have the required qualifications, technical skills and experience in a similar role in luxury hotels with proven results. I possess a minimum of a Bachelor’s degree in Hospitality, Marketing, Hotel or Business Management and more than five years’ experience in a senior sales and marketing role. I am a personally involved, visible and proactive leader with excellent organizational skills, capable of providing focused direction and continuing to establish the property’s prominent position within the market. I possess a well-developed capability for strategic decision-making and a track record of proven results in the areas of customer satisfaction, operational excellence, host satisfaction, revenue and profit. In terms of sales and marketing management, I have an intuitive sense for driving business, a passion for excellence and an understanding of the sophisticated needs of the luxury customer. My financial acumen positions me as a business savvy leader with demonstrated financial understanding and interpretation of reports plus cost control.